Draft for team review, not public

For businesses with 5 to 50 people, no IT team, no CFO

Stop being the accidental IT guy and the accidental CFO.

We set up AI that watches two things every day: who gets paid from your accounts, and when your money comes in. In the tools you already use, with you signing off on every step.

You get your three biggest security gaps and your cash picture for the next 12 months. If you're already on top of both, we tell you.

$2.77Blost to business email compromise in the US in 2024. Fake invoices, real-looking threads.FBI IC3, 2024
59%of small and mid-sized firms were attacked in the last 12 months.Hiscox, 2025
$17,500owed to the average small business in unpaid invoices. 56% have money outstanding.QuickBooks, 2025
46%of owners are certain they could cover one month of costs in an emergency.KeyBank, 2025

The problem

You're not bad at security or at money. Nobody owns either one.

The accountant does taxes. The IT guy fixes laptops. The bank sends a balance. Nobody looks at the two things that can sink a small business.

Security

Fraud looks normal now.

It doesn't look like hacking. It looks like a normal invoice in a normal email thread. Same sender, same format, same amount. Only the bank account number changed.

Antivirus doesn't read invoices. A rule does: any change to payment details gets confirmed by phone, on a number you already had.

Cash

Profit is not cash.

Most cash crunches look like a good month. The job is done, the money is earned, and it lands two weeks after payroll. Profitable on paper, broke on Friday.

Your bank balance tells you where you are. It doesn't tell you where you'll be in March.

Both have the same cause: nobody watches the money going in and out. That used to take a CFO and a security person. Today AI can do the watching, if someone sets it up and puts rules around it.

What we set up

Two packages. Take one, or both.

01Security

Security basics and payment rules

A fake invoice or a fake call hits a rule, not a person.

  • Callback rule for any change of bank details
  • Two people sign off on new payees, code word for urgent payments
  • Password manager and MFA on every account that touches money
  • Mailbox rules checked for silent forwarding
  • One-page AI rule: what staff may paste into ChatGPT, and what not
More on security →
02Cash

Finance dashboard with AI and invoice chasing

You see the crunch weeks before it hits, and money comes in sooner.

  • QuickBooks and your bank feed in one dashboard
  • 12 months of runway, updated every day
  • Ask your numbers in plain English: "can we afford a hire in May?"
  • AI drafts payment reminders on a schedule, you approve
  • Books cleaned up first, because AI on a messy ledger makes the mess faster
More on cash →

How it works

One check. Then the rules. Then the numbers.

  1. 1

    Free 30-minute check

    A short form and one call. We look at who can move money out of your accounts and when money comes in.

    You get: a one-page list of what to fix first and what it costs if you don't.

  2. 2

    Payment rules and basics, in days

    Callback rule, two-person sign-off, password manager, MFA. Set up in your accounts, not in a new tool.

    You get: the basics insurers now ask for.

  3. 3

    Clean books, then the dashboard

    We connect QuickBooks and your bank feed, fix what's messy and build your 12-month cash view.

    You get: one screen that answers "are we fine in March?"

  4. 4

    AI does the watching, you sign off

    Odd payments flagged, reminders drafted, runway updated. Nothing leaves your accounts without your OK.

    You get: your evenings back, and we hand everything over.

Old way, new way

Old way
With GooodLife
Payments
Pay what the email says.
A changed bank number stops the payment until someone calls.
Security
Passwords in a shared doc, antivirus as the plan.
Password manager, MFA, mailbox check, an AI rule for the team.
Cash
Check the balance every morning, fix the books in April.
12 months of runway on one screen, updated daily.
Invoices
Chase when it hurts. The third "just following up" email.
Reminders go out on schedule. You approve, AI writes.

Your options

OptionWhat happensCostTime
Do nothingFine until the first fake invoice or the first cash crunchnothing, until it costsuntil it happens
Cheap IT guy or MSPLaptops fixed. Payments and cash untouched. Bills you can't read.monthlyongoing
Hire IT in-houseOne person doing everything$70,000+ a yearmonths to hire
Fractional CFOGood numbers, no securitymonthly retainerweeks
Enterprise softwareBig license, long rollout, still nobody owns itsix figuresmonths
GooodLifePayment rules, security basics, cash dashboard with AI. Set up in your tools, handed over.check is free, fixed price afterfirst rule in days

What would one wrong payment cost you? The average small business is owed $17,500 in unpaid invoices alone.

Why us

We run our own businesses this way.

Chris sold his last company and runs Erler Ventures on his own AI setup, with agents that do his bookkeeping and invoicing. Mike builds automations for consultants and product companies.

No customer stories here yet for this offer. We'd rather show you nothing than make one up.

CMAM Chris, Mike, Aaron, Moe
From our work

A product company almost bought a six-figure software license.

They wanted to get on top of inventory, finances and forecasts. Instead: one week on site, connecting the spreadsheets they already had.

$10–12kinstead of six figures

Questions

We're too small to be a target.

Business email compromise took $2.77 billion from US businesses in 2024. It hits whoever pays invoices by email, and small firms have the fewest checks.

My accountant handles the money.

Does your accountant show you the next 12 months, or last year's taxes? We work next to your accountant, not instead of them.

I don't trust AI with my finances.

Fair. You see every step and approve every payment and reminder. Your data stays in your own accounts. [Data path to be confirmed by the team.]

Security vendors want a fortune.

We set up the basics once and hand them over. No yearly license from us.

Can you promise fraud never happens?

No. Nobody can. We make sure a fake invoice hits a rule before it hits your bank account.

30 minutes. Your payments and your cash.

We look at who gets paid from your accounts and when your money comes in. You leave with your three biggest gaps, written down.

Our promiseIf the check doesn't show you at least three gaps worth fixing, you owe nothing and we tell you so.